B2B Gravity

As companies approach a critical size and need to better manage their customer communications, savvy business leaders opt to engage a contact centre application to keep a centralized means of communication as customers engage the different channels of communication. For instance a customer inquiry may come in via email, followed by a phone call after which they fax the company some documents followed by a few mailed documents. A good contact center application is able to keep all the disparate forms of communication unified via a single reference to the customer. Any contact center agent is then easily able to access the customer’s file via a single application and assist in resolving any customer inquiry.